Advertising Insights

To slate, or not to slate.
To slate or not to slate? That does seem to be the question lately, doesn’t it? With some stations and networks requiring slates and some requesting a no-slate format, how do you know which one to go with? Well, here at Yangaroo we understand that the many specifications and requirements can become overwhelming so we’re offering an insanely simple solution to this often-confusing conundrum.

A Q&A on the DMS acquisition
So, now Yangaroo has acquired DMS, what happens next? We have put together the management team to discuss some of the key points in how this acquisition happened, what it means to the industry, and what the future looks like.

Simplify your TV Clearance
We here at Yangaroo are constantly striving to become your one-stop-shop for all things media and have once again made a giant leap forward in realizing that goal. Read on to find out how our new Clearance Portal is set to be gamechanger by finally making clearing your advertising content insanely easy.

Lite-ning fast deliveries
Here at Yangaroo, we see it as our job to make delivering your advertising content as easy as possible. So, we’ve introduced DMDS Lite – a scaled-down simpler version of our standard Order Creation process, designed specifically for the less frequent advertisers to use sending quick and simple orders.

Putting the spotlight on tagging
With the popularity and effectiveness of Direct Response growing ever stronger, many agencies have added direct-to-consumer options to the repertoire of campaign choices available to their clients. Find out how Yangaroo is your one-stop-shop for all things DRTV.

Now offering over 5,000 unique destinations for Infomercials
Who isn’t familiar with the standard 15 or 30 second TV commercial – quick, exciting, and meant to capture our increasingly short attention span. But there is another often-overlooked form of advertising called an infomercial. Find out how Yangaroo can provide everything you need to get your informercial on the air.

Delivering ads to the 55th Superbowl broadcasters
Superbowl Sunday is here! With an average audience of 100 million viewers in the US, the Superbowl is the most sought-after advertising space out there. So, who do you trust to delivery such a high-profile TV advertisement? Look no further because Yangaroo is the trusted delivery service making sure our delivered spots meet the broadcast technical specifications and standards, every time.

Standing out from the crowd
Nowadays, it’s all about having a plethora of choices, and broadcast delivery is no exception. This week, we’ve outlined the top 5 reasons (there are many more, trust us!) why Yangaroo goes above and beyond the rest.

The art & delivery of Direct Response TV advertising
Need some Direct Response (DRTV) insight? Our latest blog jumps into a general overview about how Yangaroo participates and supports our DR clients’ success!

Delivering the largest TV political ad campaign ever seen.
Did you know Yangaroo is a member of the American Association of Political Consultants (AAPC) and recently helped deliver one of the most extensive TV political ad campaigns the industry has ever seen? Find out more on how Yangaroo can help get your political campaigns out there and fast!