For many brands, knowing exactly which stations and when their TV advertising commercials ran on TV can be a mystery. Most large brands have an agency that negotiates and manages their media buys. However, actual airing data is unavailable until at least 90 days after the commercial aired – well past the airing date.

Analytics in the advertising industry is alive!  As organizations use this data collection to realize their competitive position in the marketplace, they are managing a living entity that is constantly growing, evolving, and creating new opportunities. Analytics is forever active and should always be treated as such. Yet somehow, we seem to accept passive analytics from systems that inform us only to an endpoint and can’t compel us to the opportunities for immediate action in the business moment.

Closed captioning and audio description services are crucial to accessibility, and Yangaroo is here to help. Let’s look at why Yangaroo is just so good at services to drive greater accessibility of your content. Here are many reasons why you should consider Yangaroo; Overall, closed captioning and audio description services are key to accessibility because […]

Yangaroo being SOC 2 compliant, it is an assurance that the company’s systems and services meet industry-standard security controls and processes as described in SOC 2 standard. This is important for Yangaroo since it handles sensitive data and content, such as music, videos, and advertising, for its clients. SOC 2 compliance demonstrates to its clients […]

Ads that are shown on television need to have TV legal approval for various reasons. Some of the main reasons include the following: Overall, the TV legal approval process is in place to ensure that advertisements are truthful, not misleading, and compliant with all relevant regulations and guidelines and to protect the public from false […]

To slate or not to slate? That does seem to be the question lately, doesn’t it? With some stations and networks requiring slates and some requesting a no-slate format, how do you know which one to go with? Well, here at Yangaroo we understand that the many specifications and requirements can become overwhelming so we’re offering an insanely simple solution to this often-confusing conundrum.

So, now Yangaroo has acquired DMS, what happens next? We have put together the management team to discuss some of the key points in how this acquisition happened, what it means to the industry, and what the future looks like.

We here at Yangaroo are constantly striving to become your one-stop-shop for all things media and have once again made a giant leap forward in realizing that goal. Read on to find out how our new Clearance Portal is set to be gamechanger by finally making clearing your advertising content insanely easy.

Here at Yangaroo, we see it as our job to make delivering your advertising content as easy as possible. So, we’ve introduced DMDS Lite – a scaled-down simpler version of our standard Order Creation process, designed specifically for the less frequent advertisers to use sending quick and simple orders.

With the popularity and effectiveness of Direct Response growing ever stronger, many agencies have added direct-to-consumer options to the repertoire of campaign choices available to their clients. Find out how Yangaroo is your one-stop-shop for all things DRTV.