INDEPENDENT MUSIC VIDEOS GAIN ACCEPTANCE
55% of Independent music videos delivered via YANGARAOO’s DMDS accepted by major national broadcasters
TORONTO, CANADA April 16, 2015 – YANGAROO Inc. (TSX-V: YOO, OTC: YOOIF), the leading secure digital media management company today announced that its research shows that over 50% of independently produced music videos have been accepted for airing by major national music video networks in the U.S. Based on data gathered in the first three months of 2015, 660 independent music videos have been delivered electronically to two major national broadcasters in the US, that provide the company this information, and 363 have been accepted for airing, a remarkable success rate 55%.
YANGAROO’s DMDS is the industry standard for music video deliveries to all other major and regional broadcasters as well but they do not provide the same detailed information, but it would be fair to assume that there is a similar rate of acceptance by these other broadcasters, based on anecdotal evidence and anecdotal reports.
This information relates specifically to independent releases not owned or distributed by the three major record labels. YANGAROO is the industry standard for delivery music videos for all three major record labels and currently delivering over 90% of all music videos received by MTV/VH1.
“We were pleasantly surprised when we saw these results,” said Cliff Hunt, Vice Chairman and COO YANGAROO. “This just shows the impact quality independent music is having on the industry and the acceptance of it by mainstream broadcast networks. We know from working with them that MTV Networks, Revolt, and others are now actively seeking exciting new independent content.”
YANGAROO is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a leading secure B2B digital cloud based solution focused on the music and advertising industries. The DMDS solution provides more accountable, effective, and far less costly digital management of broadcast quality media via the Internet. It replaces the physical, satellite and closed network distribution and management of audio and video content, for music, music videos, and advertising to television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is now the industry standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.
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