Advertising Insights

Putting the spotlight on tagging
With the popularity and effectiveness of Direct Response growing ever stronger, many agencies have added direct-to-consumer options to the repertoire of campaign choices available to their clients. Find out how Yangaroo is your one-stop-shop for all things DRTV.

Now offering over 5,000 unique destinations for Infomercials
Who isn’t familiar with the standard 15 or 30 second TV commercial – quick, exciting, and meant to capture our increasingly short attention span. But there is another often-overlooked form of advertising called an infomercial. Find out how Yangaroo can provide everything you need to get your informercial on the air.

Delivering ads to the 55th Superbowl broadcasters
Superbowl Sunday is here! With an average audience of 100 million viewers in the US, the Superbowl is the most sought-after advertising space out there. So, who do you trust to delivery such a high-profile TV advertisement? Look no further because Yangaroo is the trusted delivery service making sure our delivered spots meet the broadcast technical specifications and standards, every time.

Standing out from the crowd
Nowadays, it’s all about having a plethora of choices, and broadcast delivery is no exception. This week, we’ve outlined the top 5 reasons (there are many more, trust us!) why Yangaroo goes above and beyond the rest.

The art & delivery of Direct Response TV advertising
Need some Direct Response (DRTV) insight? Our latest blog jumps into a general overview about how Yangaroo participates and supports our DR clients’ success!

Delivering the largest TV political ad campaign ever seen.
Did you know Yangaroo is a member of the American Association of Political Consultants (AAPC) and recently helped deliver one of the most extensive TV political ad campaigns the industry has ever seen? Find out more on how Yangaroo can help get your political campaigns out there and fast!

Why Traffic Instructions matter
After all the hard work getting your commercial produced and client approved, you’re finally ready to distribute your spot to the broadcast station/s. Your media campaign is complete, and station sales orders are in place for committed airdates. You just now need to complete and submit traffic instructions.

10 TV commercial editing tips & tricks (& common mistakes to avoid!)
Unsure on how to get the most out of editing? Learn from our experts how you can maximize your editing potential and ensure your commercial stands out from the crowd.

Exceptional service no matter the situation
It’s now summertime, and the great outdoors is calling us. Check out how Yangaroo’s cloud-based platform works for you and our team now working-from-home, where a work-home balance is required, more than ever.

Why TV & radio broadcasters LOVE Yangaroo
There are many advantages to working with Yangaroo, including the relationships we build and maintain with our broadcasters. Get the details of those benefits straight from our Affiliates Operations VP, Todd Barkes.