In today’s globalized economy, many businesses opt for overseas call centers to reduce costs. While the financial savings are undeniable, this approach often falls short in providing the required client support within specialized industry services such as ours. At Yangaroo, we believe there is no substitute for local expertise, and our clients agree. Our team comprises professionals who have built invaluable local relationships and amassed decades of local expertise.

We organized a round-table and spoke with the key team that leads Yangaroo’s trusted and recognized 24×7 online support staffed by local experts, to get a better understanding of their mantra on local talent in the advertising services industry. Here’s what we found out.

The Value of Local Knowledge

Local expertise means more than just understanding the language—it’s about grasping the cultural nuances, regional preferences, and specific needs of our customers. Our staff members are not just employees; they are locals who live and breathe the same environment as our clients. This deep-rooted familiarity enables them to provide support that is not only technically proficient but also contextually relevant.

Understanding Client Production requests and requirements

Understanding the local production landscape allows us to address specific client needs more effectively.

Andrea Annisi, our Head of Production, emphasizes the importance of local expertise in handling production requests and addressing small nuances that can only be quickly managed by knowledgeable local experts.

“Whether it’s a last-minute change or a unique local requirement, our team is always ready and immediately capable to provide the precise actions and response our clients expect.”

Understanding Client Orders

When customers reach out to Yangaroo, they can be assured that they are speaking with someone who understands their market and its unique challenges.

Bill Walsh, our Director of Client Services, emphasizes the importance of local talent in building a responsive and dynamic team.

“Having a team that understands the local landscape is invaluable. Our clients benefit immensely from the insights and market knowledge that only local experts can provide. This level of service is something that cannot be replicated by an overseas call center.”

The technical understanding of local Broadcasters, Streamers and Publishers

Local experts can often resolve issues more quickly than their overseas counterparts. Their familiarity with the local broadcast standards, requirements, industry jargon, air-date deadlines, and market conditions means they can diagnose and address problems efficiently, leading to shorter resolution times and more satisfied customers.

Bill Mitchell, our Director of Broadcast Relations, highlights the value of local succession planning.

“National talent not only ensures immediate understanding and resolution of client needs but also fosters a sense of continuity and reliability. By investing in local staff, we build long-term relationships and create a stable environment where our team can grow and evolve with the needs of our clients.”

While outsourcing overseas can offer cost savings, it often comes at the expense of service quality. At Yangaroo, we believe that our customers deserve more. By providing 24×7 online support with local expertise in the market the customer operates and requires services for, we deliver a superior service experience that is both personalized and efficient. Our commitment to local knowledge ensures that our customers receive the exceptional support they need to succeed in their respective markets.

It is fitting to know when Grant Schuetrumpf, our CEO makes a statement, that he is true to his word, building and supporting a team of local experts that serves and supports Yangaroo’s most valuable asset – their local team.

“Our mission is clear. At Yangaroo, our commitment to local expertise is a testament to our dedication to customer satisfaction. We recognize that our customers deserve the best, and we are unwavering in our pursuit of excellence. By investing in local talent and providing ongoing training and support, we ensure that our team is always prepared to meet the needs of our clients, no matter the time of day”.

Get in touch today and experience what Yangaroo has to offer.