Why Traffic Departments and In-House Agencies Rely on Yangaroo for Seamless Cross-Media Ad Delivery
In the world of advertising, traffic departments and in-house agencies at brands are the backbone of successful campaign management. Whether juggling multiple broadcasters, streamers, or video publishers, their role in coordinating ad placements across platforms can be a logistical challenge. With the growing complexity of managing both linear TV and digital streaming campaigns, the need for a reliable and streamlined ad delivery solution has never been more essential. This is where Yangaroo steps in as the perfect fit.
Yangaroo provides an all-in-one digital media distribution platform designed to make the lives of traffic departments and in-house agencies easier. With 30,000+ connected destinations, including major broadcasters, streaming platforms like Hulu, Peacock, and Max, and top video publishers, Yangaroo ensures your ads reach your campaign destinations, no matter where they are.
Seamless Cross-Media Distribution
Yangaroo excels at handling cross-media ad delivery, offering one platform to manage campaigns across both traditional linear TV and digital streaming platforms. This is a game-changer for traffic departments and in-house agencies that need to coordinate ad placements across multiple channels, without the hassle of navigating separate systems for each. By integrating all delivery requirements into a single workflow, Yangaroo saves time and reduces the risk of errors, helping you meet even the tightest deadlines with ease.
Direct Delivery to Streamers and 3rd Party Ad Servers
Not only can Yangaroo deliver ads directly to major streaming platforms like Hulu and Peacock, but it also seamlessly integrates with 3rd party ad servers. This flexibility allows traffic teams to tailor their distribution strategy based on campaign goals, whether they are focusing on high-impact streaming placements or leveraging ad servers to extend their reach. By consolidating these delivery options into one streamlined process, Yangaroo simplifies ad distribution, freeing up your team to focus on creative strategy and performance optimization.
Efficiency Meets Precision
For traffic departments, the ability to watermark, fingerprint, and use VAST tags with Yangaroo’s platform ensures that all ads are tracked and reported with precision. This is crucial when managing multiple campaigns across different platforms, as it provides transparency and key performance metrics that make it easy to adjust strategies in real time. You can monitor how your ads are performing across channels and ensure compliance with platform-specific requirements, all while keeping everything running smoothly.
Reliability Across Broadcasters, Streamers, and Video Publishers
Yangaroo is trusted by major broadcasters, streamers, and video publishers alike, making it an essential tool for any traffic department or in-house agency. From traditional TV networks to digital streaming giants, our platform provides a unified solution to manage your ad campaigns from start to finish, ensuring that your content lands exactly where it needs to be, whether that’s during prime-time TV or the latest binge-worthy streaming series.
Why Yangaroo is the Perfect Fit for Your Team
For traffic departments and in-house agencies, the demands of modern advertising require a partner that can handle the complexity of today’s cross-media campaigns. Yangaroo provides the reliability, efficiency, and performance insights needed to simplify ad management and ensure successful delivery to key audiences—no matter the platform. We are here and ready to discuss your unique needs. We look forward to speaking with you.
