
The most important benefit is that DMDS is the broadcasters’ preferred method of acquiring new music videos for airplay consideration. DMDS is preferred for a variety of reasons:
- all decision-makers/influencers at the network can instantly watch the video as opposed to waiting for the weekly music meeting.
- integration with DMDS on the back-end helps broadcasters’ streamline the acquisition => review => broadcast workflow, giving DMDS delivered videos a much better chance of airplay.
- they can search a library of submitted video releases to find yours instantly if and when needed
- they can use DMDS to organize and simplify communication with the submitter.
There are key benefits for the submitter as well:
- Networks receive your submission on the same platform as all the other A-list artists, making their job easier and showing them you’re a professional
- get direct feedback on the status of your submission.
- view reports to see which individuals at which broadcasters have streamed and/or downloaded your video(s).
- video(s) instantly delivered – not overnight, not 1 hour rush – instantly delivered as soon as you click Send.
- Include accompanying promotional info/materials with your submission. eg, pics, links, bios, etc.
- Nielsen/BDS Tracking option provides you with accurate airplay data.