In the world of advertising, every dollar counts. You invest heavily in marketing campaigns, expecting them to deliver the desired impact. But what if your media isn’t airing as planned? What if the wrong commercial runs or it doesn’t air at all? Waiting a week for post logs to uncover such discrepancies is like waiting for a letter from a carrier pigeon in the digital age – frustrating and outdated. This is where Airplay Verification swoops in like a superhero, ensuring your media runs exactly as intended within 24 hours.
Airplay Verification is like a detective for your ad placements, cross-referencing traffic instructions with tracking data to catch any sneaky errors before they cause chaos. These errors, or “discrepancies,” can range from minor misplacements to significant failures that could turn your campaign into an advertising blooper reel.
Imagine you spend months crafting the perfect ad, only for it to air at the wrong time or worse—not at all. Yikes! Our verification process helps detect:
- The wrong ISCI code airing (like serving spaghetti when you ordered sushi)
- Incorrect tagged versions airing (tonight’s version airing when it should be dated)
- Spots airing outside the planned flight period (like a Christmas ad showing up in July)
- Spots not adhering to the kill time (ads lingering longer than an awkward party guest)
- Spots not airing at all (your masterpiece lost in the abyss)
By catching these discrepancies early, media agencies can demand makegoods or credits for incorrectly aired or missing spots, making sure every dollar is working hard for your campaign.
One of our network clients was producing two sets of spots for every campaign for their programmatic media tactics. One set had day, date and time tags and the other set was generic – “on XXX”. We tracked those generic spots for 6 months and only saw two detections during that time. In other words, the generic spots were not being used. We were able to alert the client and they stopped producing them, saving them a significant amount of time and money.
We use some seriously cool tech to monitor both linear (TV) and radio media. For TV, spots are “watermarked” with an invisible tracker, like a secret agent monitoring their every move. For radio, they are “fingerprinted,” ensuring that the right version plays at the right time.
Our verification service covers a wide range of media, including:
- TV: Local spot TV, network TV, and cable airings
- Radio: Local spot radio, national radio, and digital airings
Through this technology, we capture key data points such as:
- Date and time aired (Did it actually run when it was supposed to?)
- Program name (Did your ad land in the right show?)
- Daypart (Morning, afternoon, or prime-time?)
- ISCI (Industry Standard Commercial Identifier)
- Spot length (Did they trim your masterpiece?!)
- Market and station (Are you reaching the right audience?)
- Spot title (Ensuring the right version was aired)
- Advertiser (That’s you!)
Our Airplay team acts as the ultimate quality control squad, meticulously analyzing the data against your traffic instructions, making sure:
- Did the spots run in the correct flight?
- Was the creative rotation followed as planned?
- Did all networks and stations deliver as expected?
We don’t just hand you raw data and wish you luck. Our reports are clear, concise, and packaged in a client-ready Excel document, complete with an easy-to-digest summary highlighting any discrepancies. Why does this matter? Because it helps you:
- Verify that schedules ran as purchased (so you get what you paid for)
- Confirm high-profile placements (Was your ad the star of the show?)
- Ensure creative placement and rotations were followed (no mix-ups allowed)
- Hold networks and stations accountable (because mistakes shouldn’t be your burden)
- Maximize media effectiveness and campaign success (because results matter!)
Your needs aren’t one-size-fits-all, and neither are our reports. Whether you need daily, weekly, or campaign-end summaries, we tailor our service to suit your strategy.
Don’t leave the success of your campaign to chance. With Airplay Verification, you get real-time insights, ensuring that your media runs exactly as planned. Want to learn more? Let’s chat – we’d love to show you how Airplay Verification can supercharge your advertising strategy!
