• Tag: sending agency

    What is the difference between an ISCI and an Ad-ID filename?

    This is a good question as both ISCI (Industry Standard Commercial Identification) and AD-ID file naming both assist the broadcast industry to easily identify your spot across businesses.  What’s the difference? ISCI (Industry Standard Commercial Identification) File naming using the ISCI standard can be created by you during the production process however it is not […]

    What is an ISCI?

    An ISCI is an alpha-numeric identifier assigned to a commercial spot and can be created by the sending agency. ISCI’s allow traffic departments to quickly match a spot up with its traffic instructions allowing them to identify and air the correct content. ISCI’s should not contain any special characters, be between 5-12 characters in length, […]