Advertising Insights
Five reasons your ads need TV (legal) Clearance
Ads that are shown on television need to have TV legal approval for various reasons. Some of the main reasons include the following:
- Compliance with regulations: Television advertisements are subject to several regulations and guidelines, such as those set by the Federal Communications Commission (FCC) in the US and similar organizations in other countries. These regulations cover a wide range of issues, including the use of specific language or imagery, claims made in the advertisement, and targeting specific audiences. Having TV legal approval for an ad ensures it complies with all relevant regulations and guidelines.
- Protecting public health and safety: Some advertisements, such as those for pharmaceutical products or medical devices, can directly impact public health and safety. TV legal approval ensures that these ads are truthful, not misleading, and include essential safety information.
- Avoiding false or misleading claims: TV legal approval helps to ensure that advertisements do not make false or misleading claims. For example, an ad that promises a weight loss product will help users lose a certain amount of weight in a short period would be considered misleading if the product cannot deliver those results.
- Protecting intellectual property: TV’s legal approval process also helps to ensure that advertisements do not infringe on the intellectual property rights of others, such as using copyrighted music or images without permission.
- Supporting a fair marketplace: TV legal approval help to create a fair marketplace by ensuring that advertisements are not deceptive or misleading and that all products and services are promoted ethically and responsibly.
Overall, the TV legal approval process is in place to ensure that advertisements are truthful, not misleading, and compliant with all relevant regulations and guidelines and to protect the public from false and misleading claims or unsafe products.
Yangaroo provides a white-glove and self-serve platform for you to submit, manage and track your clearance approvals across the USA broadcasters and Canadian regulators for super fast and efficient submissions, substantiations, and approvals. Check out https://yangaroo.com/tv-clearance/ for more information, and make an inquiry with us today to get your TV clearance underway.