Music Insights
YANGAROO + monitorLATINO + radioNOTAS
Have you heard? Yangaroo has partnered with prominent airplay tracking and data service monitorLATINO and its online trade publication and promotional service provider radioNOTAS, both well established in the Latin US market as well as 18 Latin American countries.
It’s a giant step towards expanding the company’s core service of promotional distribution (music and music video) into the fast growing sector of Latin Music in local markets and regions, and also the growth of Latin Music into the mainstream playlists of mainly non-Spanish speaking countries like the US and Canada. We’re going to be hearing a lot more from artists like J Balvin, Bad Bunny, Ozuna, Maluma, Daddy Yankee, Karol G, and Shakira, and we’re working to ensure you’re also hearing new Latin superstars in the coming months and years! For our valued customers, this partnership means a lot more than expansion into exciting new markets, it provides a full suite of valuable tools to maximize every radio and TV campaign:
Promotion:
radioNOTAS is the leading trade publication in Latin Music. It’s where radio programmers and consultants go to read news, charts and data specific to the Radio & Records industry. It’s where an eye catching banner can go a long way in getting new and emerging artists noticed by radio decision makers. Their promo services also include social media posts, artist interviews and articles – all valuable tools for encouraging radio to take your music for a ‘spin’.
Airplay Data & Tracking:
monitorLATINO is the leading source for radio and TV airplay tracking and data in Latin Music. It’s members include major labels, large indie labels, indie promoters, managers, and artists themselves. Their data is the source of airplay charts in more than 18 countries, and another important piece in the promo campaign puzzle. It’s how the industry measures the success of songs broadcast with metrics including audience reach, listenership rankings for stations in local markets, and royalty expectations. After getting your music to the key decision makers, and letting them know why they should play it, it’s critical in measuring the relative success of the single.
One-Stop Shop:
Yangaroo Music’s DMDS has been a leader in promotional distribution in Canada and the US for nearly twenty years now. For the last ten of those years, it’s been the only option effectively offering music and broadcast music video distribution. Virtually every label from all three major label groups in the US and Canada currently use it’s services for promotional audio and/or video distribution – we’re good at what we do.
That being said, we understand that small indie labels and DIY artists need more than just distro tools. To succeed, they need the whole puzzle – distribution, promotion, and airplay tracking. This new partnership with ML+RN completes that puzzle – artists and labels no longer need to source these services individually; they can get them all from one shop, and with package discounts.
For More:
Interested in learning more about Yangaroo Music service offerings with respect to Radio and TV Campaigns in Latin US and Latin America? Reach us at [email protected] / 1 855 534 0607 x401 (toll-free in N.A.)/ +1 416 534 0607 x401. Or hit the chatbox to submit an inquiry or request.