YANGAROO Expands into Media Deployment with Strategic Asset Acquisition
TORONTO and ATLANTA – November 10, 2023 – YANGAROO Inc. (“Yangaroo,” “Company”), (TSX-V: YOO, OTCPK: YOOIF), a software leader in media asset workflow solutions for the advertising and entertainment industries, is pleased to announce that it has completed an asset purchase transaction with Millenia 3 Communications, Inc. (“Millenia3”), a media deployment agency based in Atlanta, Georgia.
For over two decades, Millenia3 has been a trusted partner to major global entertainment companies, media agencies, and consumer brands, providing tailor-made ad operations services. Their human-centric approach has been instrumental in streamlining the execution of media campaigns by bridging the gap between strategy, media, creative, marketing, production, and measurement.
Pursuant to the terms of the asset purchase agreement executed between Yangaroo and Millenia3, Yangaroo has acquired, among other things, client contracts. Yangaroo has also engaged Millenia3 to provide assistance with the transition and hired employees that were servicing the client contracts for Millenia3.
Grant Schuetrumpf, CEO of YANGAROO, emphasized, “The incorporation of Millenia3’s assets into YANGAROO’s business brings forth a dedicated account service team, a key component in ensuring the seamless execution of our clients’ media campaigns. Their sterling reputation in our industry perfectly aligns with our vision. This acquisition empowers YANGAROO to enhance the quality of partnership we provide to our clients, taking it to new heights.”
Susan Owen Lauwers, President and CEO of Millenia3, stated, ” This moment represents the culmination of our enduring partnership, and it brings me great joy to pass the torch to YANGAROO. YANGAROO is poised to offer our clients state-of-the-art technology, deeper data insights, and an extended array of services as they move forward. This strategic move aligns seamlessly with our brand promise of simplifying the lives of our clients.”
This strategic move leverages the unique strengths of both YANGAROO and Millenia3. YANGAROO is widely recognized for its commitment to proprietary technology and an extensive array of production and operational services. Conversely, Millenia3 stands out for its steadfast dedication to delivering exceptional client service in trafficking and deployment. This acquisition strategically integrates these distinctive strengths, enhancing YANGAROO’s market standing and expanding the range of services available to clients. The synergy between YANGAROO and the assets acquired from Millenia3 are anticipated to fortify the Company’s position and also deliver increased value to shareholders.
YANGAROO is a software leader in media asset workflow and distribution solutions for the advertising, music, and awards industries. The company’s patented Digital Media Distribution System is a secure, cloud-based business-to-business solution that offers production services, traffic management, clearance, delivery, analytics, and secure API integration, addressing various video and audio workflow challenges in the industry. With offices in Toronto, New York, and Los Angeles, YANGAROO is publicly traded on the TSX Venture Exchange (TSX-V: YOO) and the OTCBB under the symbol YOOIF.
Millenia3 is a media deployment agency that was founded with a passion for broadcasting and the goal of creating a one-stop-shop for all production, traffic, and airplay verification services for global brands and agencies. Their white-glove service ensures that linear and radio creative reaches the right audience at the right time and within the right content. With meticulous attention to detail and unmatched responsiveness, Millenia3 acts as an extension of their clients’ teams, offering consulting, customization, production, distribution, and tracking services to maximize viewership, engagement, and results.
For YANGAROO Inquiries:
Grant Schuetrumpf, CEO
Email: [email protected]
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Cautionary Note Regarding Forward-looking Statements
This news release contains certain forward-looking statements and forward-looking information (collectively referred to herein as “forward-looking statements”) within the meaning of applicable Canadian securities laws. All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “may”, “will”, “project”, “should” or similar words, including negatives thereof, suggesting future outcomes.
Forward looking statements are subject to both known and unknown risks, uncertainties and other factors, many of which are beyond the control of YANGAROO, that may cause the actual results, level of activity, performance or achievements of YANGAROO to be materially different from those expressed or implied by such forward looking statements. The Company is making forward looking statements, including but not limited with respect to: the anticipated results of the asset purchase transaction. Although YANGAROO has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements, there may be other factors that cause results not to be as anticipated, estimated or intended.
Forward-looking statements are not a guarantee of future performance and involve a number of risks and uncertainties, some of which are described herein. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause YANGAROO’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Any forward-looking statements are made as of the date hereof and, except as required by law, neither YANGAROO assumes no obligation to publicly update or revise such statements to reflect new information, subsequent or otherwise.