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What is an ISCI?
An ISCI is an alpha-numeric identifier assigned to a commercial spot and can be created by the sending agency. ISCI’s allow traffic departments to quickly match a spot up with its traffic instructions allowing them to identify and air the correct content. ISCI’s should not contain any special characters, be between 5-12 characters in length, and if a spot is HD, it should end with an ‘H’.
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