Music Insights
DMDS/YANGAROO: 2015 and Beyond
Canada’s music industry journal, fyi music news, featured the below article by our COO, Cliff Hunt.
2015 was another very strong year for YANGAROO on all fronts. YANGAROO Awards had an exceptional year with the addition of The Golden Globes which we attended this year for the first time. We have become the industry standard, and now provide the digital platform for three of the top five awards shows in the b
usiness.
Next up for us is The GRAMMYS on Feb 15th which will be our 5th year with them. Later we have The Emmys, The Academy of Country Music Awards, The Junos, The Canadian Screen Awards, The MTV VMAs, The Latin GRAMMYS, and many more.
We saw steady increases from our YANGAROO/DMDS audio delivery business with usage by all the major record labels as well as the independents. There was strong growth in music video delivery both here and in the US, and we now deliver over 90% of all music videos to MTV/VH1 and other major broadcasters. A recent study of acceptance rates for unsigned/independent music videos submitted by YANGAROO/DMDS to a major US TV network concluded that over 54% were being accepted for one use or another. This is a surprisingly high ratio of acceptance, clearly indicating that music video television broadcasters are actively looking for new exciting independent content. Read full article here.
In picture right is Cliff Hunt with Paul Williams, whom is known for timeless classics such as “The Way We Were”, “We’ve Only Just Begun”, “Rainy Days and Mondays”, “Evergreen”, “Just an Old Fashioned Love Song” and “Loveboat” theme song.