Happy National Traffic Professionals Day
On November 2, 1920, the very first radio broadcast occurred, changing our lives forever. Now, on the anniversary of this landmark date, we celebrate National Traffic Professionals Day to honor and celebrate those who work tirelessly behind the scenes of the media industry. Just because Hallmark doesn’t line the aisles with “Happy National Traffic Professionals Day” cards, doesn’t particularly mean it’s not a valid or recognizable holiday. In fact, in our industry we take this day quite seriously, as Traffic Professionals hold a powerful role in the workflow of broadcast content.
According to the Traffic Professionals Guild of America, there are over 30 titles that fall under the general umbrella of Traffic Professionals including Continuity, Office Managers, Supervisors, Managers, Log Editors, Production, Billing and Coordinators.
The holiday happens to be during one the busiest weeks for Traffic Professionals, as it falls during General Elections, the typical billing calendar schedule, and around the ending of Daylight Savings Time – adding an additional hour to the week. These unsung heroes of our industry deserve all the appreciation handed to them, for without them, there would be no media to power.