Canada’s Yangaroo Wants to Help Sort Out the Irish Radio Business
Irish indie artists are set to receive a boost in securing radio play following a multi-year deal between Ireland’s Music Writers Association (IASCA) and Canadian digital media management company Yangaroo.
Launching in the fourth quarter of this year, the deal enables Irish and international artists and labels to securely deliver music to radio broadcasters throughout Ireland and Northern Ireland via Yangaroo’s Digital Media Distribution System (DMDS). The same distribution platform is already used by major and independent labels in America, Canada, Australia and New Zealand as a method of delivering high quality, broadcast-ready files direct to pre-approved media outlets.
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