YANGAROO will end ‘haphazard’ delivery of Irish music to radio stations
YANGAROO was recently featured in a column by Laura Slattery for The Irish Times. Below is an excerpt.
Radio stations in Ireland will soon be testing a new system of receiving music from independent Irish artists following an agreement between music writers association IASCA and YANGAROO, a Canadian digital media management company.
Sinead Troy, general manager of IASCA, says YANGAROO’s Digital Media Distribution System (DMDS) will result in more independent Irish artists getting their songs on air. An “Irish music industry solution to an Irish music industry problem” is how Troy puts it.
“It’s something that is badly needed in this country. We’re pretty unusual in Ireland compared to other territories in that we have a lot of artists, but we have very few record labels here. Most artists are sole traders,” she explains.
“The result of that is everything is sent to media haphazardly.”
So while artists signed to major labels have their music sent to radio stations through secure digital platforms, independent artists might send a WAV file or an MP3 or just make contact – sometimes a DJ might even reply with a “send me a CD,” according to Troy.
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