ADVERTISING + AD PLATFORMS

Exclusive: Media management and distribution company Yangaroo and Mediaocean are partnering to provide Mediaocean Optica users with a platform to simplify ad traffic management and delivery. “It’s a fragmented industry on the supply side for our customers,” Yangaroo President and CEO Gary Moss told Cynopsis. “Through deals like this one, we are packaging up [customized] solutions as opposed to duplicating solutions, which is what people are dealing with right now.”