YANGAROO ANNOUNCES PARTNERSHIP WITH IMD FASTRAX
Promotional music videos to be sent from North America to the UK and from UK to North America
TORONTO, CANADA December 18, 2014 – YANGAROO Inc. (TSX-V: YOO, OTC: YOOIF), Canada’s leading secure digital media distribution company today announced a partnership with London based Group IMD that will allow North American based record labels and recording artists to deliver music videos to all major and secondary broadcasters in the UK & Ireland using Group IMD’s Fastrax service, and will provide the opportunity for UK based record labels and artists to deliver music videos and audio tracks to all major and secondary North American broadcasters.
Top UK destinations such as Clubland, Channel AKA, 4Music, Kiss TV, Kerrang! TV, Chart Show TV, Scuzz, MTV, MTV Dance, MTV Rocks and many others will now be available to US and Canadian based artists, and North American destinations such as MTV/VH1, Revolt, Fuse, Music Choice, BET, MuchMusic, MusiquePlus, CMT, GAC, and many more will now be available to British labels and recording artists. YANGAROO will also provide access to its DMDS service to deliver audio tracks to radio broadcasters in North America for UK based labels and artists.
IMD Fastrax is the industry standard delivery service for music videos in the UK and Europe, and YANGAROO enjoys the same position for music video delivery to broadcasters in North America.
Content owners (labels, artists and promoters) using YANGAROO’s DMDS to deliver broadcast music video to North American destinations can now simply select all the major and secondary music video destinations in the UK and Ireland, to have their videos seamlessly delivered for broadcast consideration via IMD Fastrax in the UK. IMD Fastrax clients in the UK will have the same opportunity to send their files to North American destinations.
“Our companies are industry leaders in music video delivery in our respective territories,” said Simon Cox CEO, Group IMD. “It makes great sense that we collaborate to expand our reach through this partnership, and provide new opportunities to our clients in the ever expanding global marketplace for music.”
“I see this as a great opportunity for independent record labels and artists to market themselves on a global basis in the two biggest music markets on the planet,” said Cliff Hunt Vice Chairman, COO YANGAROO Inc. “Between us, we deliver thousands of music videos each year, and I know broadcasters are actively pursuing new, exciting independent content and we can provide it now more than ever.”
About IMD Fastrax:
IMD Fastrax is the music video delivery service of Group IMD. Today IMD Fastrax is the industry standard service for all major record labels, independent record labels and unsigned artists in the UK and France where it delivers well over 95% of all music videos to broadcasters.
Group IMD is a global technology business that is transforming music video and video advertising workflow. Working in more than 100 markets with over 40 local offices, Group IMD has a presence across Europe, Asia Pacific, Australasia, the Middle East and Latin America.
Group IMD has fundamentally changed the way music videos and advertising are managed by automating processing and connecting everyone involved online. With IMD Cloud, IMD’s unique and entirely cloud-based platform, Group IMD is taking this to the next level.
About YANGAROO, Inc.
YANGAROO, founded in 1999, is a company dedicated to digital media management. YANGAROO’s patented Digital Media Distribution System (DMDS) is a secure cloud-based platform that provides users the ability to leverage technology; automating dozens of steps to eliminate errors and streamline content delivery efficiently. Content, such as music, music videos, and advertising can be quickly distributed to a network of over 11,000 television, radio, media, retailers, and other authorized recipients. The YANGAROO Awards platform is the industry standard and powers most of North America’s major awards shows.
YANGAROO has offices in Toronto, New York, and Los Angeles. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.
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